Colorful magnets on a refrigerator door, including a magnet with the word 'COPENHAGEN' and illustrations of city buildings.
Abstract colorful geometric shapes with pink, orange, and yellow shades overlapping each other.

I grow design teams that stay.
and ship real results while they do.


Hi. I’m Vicki Sloot

UX & Experience Strategy Leader

Close-up of a colorful doodle art illustration with various shapes, characters, and objects in vibrant colors.
Close-up of Vicki Sloot with tied back brown hair, pale skin, green eyes, and a slight smile, wearing a light-colored patterned blouse against a light background.

Open to: Director of Experience · Head of Experience · Senior Manager, UX Design · Toronto or Remote

12+ years leading UX orgs at enterprise scale. Currently Senior Manager, UX at TD Bank, leading teams behind experiences used by 14M+ customers.

A Toronto city street with tall glass skyscrapers on both sides under rainy weather. A red and white tram is moving along the tracks, with a digital sign displaying the route number 509 and destinations Harbor to T.

“Good UX orgs run on trust, empathy, and a shared sense of purpose — not just process.

A wooden desk has a spiral notepad, colorful pens, a glass cup with a beverage, a ruler, a screwdriver set, and several other pens and markers scattered across it. This denotes a sketchbook before anything is drawn on

RECEIPTS, NOT ADJECTIVES

12+ years · Banking, telecom, retail, consulting
Now: Senior Manager, UX — TD Bank (2021–Present).

Details for TD include:

Scale 14M+ customers
Team growth 7 → 24+ designers
Retention~90% (while the org tripled)
Delivery MVPs shipped in 10 months, full release planning and implementation based on strategy, business objectives, research, and TESTING.

Career path: TD Bank →from→ Publicis Sapient →from→ Manulife →from→ Canopy Growth →from→ Critical Mass→from→ Robots and Pencils (native apps)

Education: OCAD University, B.Des (Advertising) ((after a wee stint in Astrophysics from McMaster))

Specialties: UX Strategy · Stakeholder Management · Team Building (2→30+) · Coaching · Psychological Safety · Design Ops & Metrics · Remote/Hybrid Culture · AI-Augmented Workflows · Buffet optimization

Clients, Companies, Programs:
TD Bank - EasyWeb (online personal banking), Small Business Banking;
AT&T - Integrated Digital Products (IDSE buyflows);
Manulife Insurance - Affiliate and partner sites;
Agencies handling the accounts of: Sunbelt Rentals, Tommy Hilfiger, Tokyo Smoke, Tweed, Westjet, Government of Alberta, Agrium, Ferrero Rocher…

Hand-drawn illustration of various small birds, including a bird in flight with a mix of brown, white, and black feathers, and other birds perched or standing, depicted on a plain beige background. This shows what time and effort and creativity can d

THE PART THAT ACTUALLY SAVES YOU MONEY

Any leader can hire fast. Almost none can grow a team 3x and keep 9 out of 10 people in the building. That's the gap I fill. And enjoy!

  • Scaled TD's design org 7 → 24+ while holding ~90% retention — most orgs bleed people during hypergrowth. Mine didn't.

  • Turnover is expensive; stability compounds. Every designer I don't have to replace is a hiring cycle, a ramp-up period, and institutional knowledge you don't lose.

  • Shipped a major banking MVP in 10 months, culture intact — growth and delivery didn't come at each other's expense.

  • Reporting directly to an AVP; work daily (usually seamlessly) with Product & Engineering leadership.

  • Break down silos between design, product, and eng — real cross-functional design leadership, not just a title.

  • Coach people to present their work with confidence, with storytelling and persuasion to senior stakeholders.

  • Built design operations and maturity metrics that give leadership real visibility into human-centered design's ROI.

“The payoff for you: a team that sticks around, a design practice that visibly matures, and one less thing on your plate.”

DON'T JUST TAKE MY WORD FOR IT… Yet.

Diane Lee, Product & Design SR MGR.

"People grow under her leadership, not despite her high standards, but because of them."

Yoko Reynolds, Lead Product Designer
(direct report)

"A deeply respected, human-centered leader who consistently elevates both people and outcomes."

Joey Hua, AI Experience Design
(Manulife)

"A great leader: one that does not shy from honest design feedback and will always support her team members."

The Vicki Playbook:

The first one’s always free.

Good UX orgs run on trust, empathy, and a shared sense of purpose — not just process. That's the core of human-centered design leadership as I practice it.

I lead with curiosity and compassion, not judgment. Honest feedback and real recognition unlock people faster than process ever does. And people who feel seen don't go looking for the exit.

I'm bullish on AI as a creative partner, not a replacement. It handles the grunt work; judgment, taste, and strategy stay with real humans.

I take pride in my ad-hoc approach to whatever team I am brought on to. Each has their own dynamic, culture, communication style, gaps, and senses of humour! I spend the first week (at least) purely listening… before I come at it in small incremental change that will be beneficial long term.

more from people who’ve REPORTED TO Vicki:

Chang J.
UX Designer, TD
(direct report)

"You know you've found a rare manager when you feel completely supported before you've even worked your first day."

Amit G.
UX DESIGNER, TD
(direct report)

"She hardly misses a chance to recognize the smallest of wins... She's helped my confidence grow immensely."

Jennifer P.
Visual Designer, Accenture (direct report)

"Highly diplomatic in her approach... I always felt heard, supported, and appreciated under her leadership."

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